Planning is always guided by the past data, but seeks to identify and monitor the development of the company in the long term. Therefore, the planning reliability depends on the accuracy and correctness of the accounting estimates of the past.

Short-term planning can be calculated for a year, six months, month, and so on. The short-term plan for the year includes the production volume, profit planning and more.

Any company should be used as a long-term and short-term planning. Long-term plan usually covers a three-year or five-year periods.

Any enterprise planning is based on incomplete data. Quality planning is largely dependent on the intellectual level of competent employees and managers.

Marketing tool designed to identify the political, economic, social and technological aspects of the environment that affect the company’s business.

Evaluation of methods of trade and sales promotion, the establishment and revision of the boundaries of marketing areas. Planning visits to customers.

The search for new ways to use manufactured products. Analysis of new product ideas. Testing of new products with the involvement of consumer

Analysis of the effectiveness of advertisements, the analysis of the effectiveness of dissemination of advertising, analyzing the effectiveness of advertising work.